We advise strongly branded organisations, both large and small, on how to maximise shareholder value through effective management of their intangible assets.
Intangible assets, most notably brands, are vital strategic and financial assets which marketers are increasingly being held accountable for managing and building. At the same time, finance directors and smart investors want greater understanding and disclosure of intangible asset values and marketing performance to improve their investment decisions.
We help our clients value, articulate and build their intangible asset base using language and approaches understood by financial, marketing and investor audiences.
Visit us at www.brandfinance.com