This is about helping clients bring rigour and effectiveness to their marketing and business development programmes.

These are the kinds of questions it helps resolve:

• How can we become more marketing/customer led?
• How can we make our marketing more effective?
• Where should we be focusing our efforts?
• How should we be spending our marketing budget?
• How can we save marketing spend?
• How can we measure marketing effectiveness?
• How do we know our customers are satisfied?
• What’s the best marketing organisation to deliver our strategy?

Typically it can involve:

• Market research
• Marketing/business development audits
• Marketing strategy and planning
• Marketing programme development
• Marketing effectiveness
• Marketing organisation
• Customer satisfaction interviewing