What gets measured gets managed. More attention to monitoring brand health would put brand higher up the leadership agenda.

Brand, marketing, communications, business development and selling are an unbroken continuum. A truly integrated approach will drive real business success.

Thinking about your personal brand can make it easier to appreciate the nature of organisational brands.

Leadership teams should pay more attention to the management of their employer brand as a potential source of differentiation.

Innovation is a more effective driver of brand quality and growth than communication. Professional services firms need to act on this.

Levels of trust in public institutions and corporations have never been lower. Yet trust is fundamental to any brand. How does this affect professional services firms?

A new approach to creating a more sustainable, values driven brand.

Many companies respond to recession by cutting the marketing budget and running for cover.

Assigning a business development coach to your partners could transform their performance.

Coaching is more effective than managing. How can you become an effective team coach?

Successful branding can take a leaf out of sports performance coaching.

The rise of social media could spell an opportunity for those that grasp its implications for brand.

Engaging staff, especially when times are tough, is about reminding them of why we’re in business – to create the strongest brand, build market share, beat the competition and be No 1 – and involving them in winning the race.

“Net Promoter Score”® offers a simple way to measure brand experience, monitor client relationships and even predict future growth.

This article explores Conscious Capitalism and what it might mean for professional services and their brands.

Geoff Dodds discusses the importance of culture to professional services brands, how to measure it and what to do about it.

Geoff Dodds explores the power of coaching when applied to selling professional services.

Geoff Dodds, consultant and rower, shares some reflections on what rowing can teach CEOs

Geoff Dodds takes a slightly tongue-in-cheek look at how this mantra can benefit branding, marketing, selling and life in general.

Is authenticity the ‘holy grail’ of branding and, if so, how do service organisations achieve it? Geoff Dodds has some ideas.

Does politics have something to teach us about shaping an authentic brand? Geoff Dodds looks at recent events.

Geoff Dodds looks at how to create the kind of positive culture that can lead to an inspirational brand.